The Influence of Sensory Appeal, Lifestyle and Health Motive on AISAS Model
Keywords:
Sensory Appeal, Lifestyle, Health Motive, The AISAS Model
Abstract
This research examines the influence of sensory appeal, lifestyle, and health motive on AISAS model at Twin House and Seven Speed Coffee, South Jakarta. This research uses a quantitative approach and structural equation modelling (SEM) based on Partial Least Square (PLS) and uses an online survey for distributing questionnaires among 180 respondents. The results indicate a significant influence of sensory appeal on attitude and action, lifestyle on attitude and searching, health motive on the action, attitude on searching, searching on action and action on sharing. Meanwhile there is no influence of sensory appeal on searching, lifestyle on action, health motive on searching an attitude on action.
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References
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[2] Ave, S. D., Venter, M., & Mhlophe, B. (2015). Sensory branding and buying behavior in coffee shops: A study on Generation Y. The Retail and Marketing Review, 11(2), 93–110.
[3] Cakranegara, P. (December). Gerai Kopi di Jakarta dalam Adaptasi Kehidupan Baru. 2020, 02(02), 1–7. https://doi.org/10.53050/ejtr.v2i02.133
[4] Chairy. (2017). Faktor Yang Mempengaruhi Intensi Mengonsumsi Kopi Organikdi Kalangan Anak Muda. Jurnal Manajemen, XXI (02), 241–254.
[5] Dinda, S., & Fitriani, E. (2020, September 15). Konsumsi Kopi di Indonesia Naik 44%. https://investor.id/business/222474/konsumsi-kopi-di- indonesia-naik-44
[6] Ghozali, I. (2021). Aplikasi Analisis Multivariete Dengan Program IBM SPSS. Badan Penerbit Universitas Diponegoro.
[7] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (20213). Multivariate Data Analysis. Pearson Education Limited.
[8] Hashim, N., Mamat, N., Nasarudin, N., & Halim, N. (2017). Coffee Culture among Generation Y. Pertanika Journals of Social Science & Humanities, 25(S), 39–48.
[9] Lee, K. H., Bonn, M., & Cho, M. (2015). Consumer motives for purchasing organic coffee The moderating effects of ethical concern and price sensitivity. International Journal of Contemporary Hospitality Management, 27 (6), 1157–1180. https://doi.org/10.1108/IJCHM-02-2014-0060
[10] Najib, M., Sumarwan, U., Septiani, S., & Fahma, F. (2021). Market orientation and service quality as driving forces of business sustainability: Evidence from small coffee shop. Academy of Strategic Management Journal, 19 (6), 1–8.
[11] Nely, R. (2024, June 1). Beda Budaya Minum Kopi di Kafe di Jakarta dan di Melbourne Menurut Barista Mikael Jasin. https://www.liputan6.com/lifestyle/read/5607577/beda- budaya-minum-kopi-di-kafe-di-jakarta-dan-di-melbourne- menurut-barista-mikael-jasin
[12] Nguyen, T. K. C., Nguyen, D. M., Trinh, V. T., Tran, T. P. D., & Cao, T. P. (2020). Factors Affecting Intention to Purchase Green Products in Vietnam. Journal of Asian Finance, Economics and Business, 7(4), 205–211.
[13] Perindustrian, K. (2013, June 25). Siaran Pers: Produksi Kopi Indonesia Terbesar Ketiga Dunia. https://kemenperin.go.id/artikel/6611/Produksi-Kopi- Nusantara-Ketiga-Terbesar-Di-Dunia
[14] Purwanto, A. (2024, June 17). Bisnis Kedai Kopi: Gaya Hidup Modern dan Perangkap Kegagalan. https://www.kompas.id/baca/riset/2024/06/17/bisnis- kedai-kopi-gaya-hidup-modern-dan-perangkap-kegagalan
[15] Sekaran, U., & Bougie, R. (2016). Research Method for Business: A Skill-Building Approach. Wiley.
[16] Sugiyama, K., & Andree, T. (2011). The Dentsu Way: Secret of Cross Swich Marketing from the World’s Most Innovative Advertising Agency. McGraw-Hill Companies. Inc.
[17] Thania, G., & Anggarini, Y. (2021). pengaruh gaya hidup, online festival, dan beauty influencer terhadap keputusan pembelian produk di masa pandemi covid - 19. Cakrawangsa Bisnis, 2(2), 275–286.
[18] Utama, A., Sumarwan, U., Suroso, A., & Najib Mukhamad. (2021). Influences of Product Attributes and Lifestyles on Consumer Behavior: A Case Study of Coffee Consumption in Indonesia. Journal of Asian Finance, Economics and Business, 8(5), 939–950. https://doi.org/10.13106/jafeb.2021.vol8.no5.0939
[19] Veal, A. J. (1993). The concept of lifestyle: A review. Leisure Studies, 12(4), 233–252. http://dx.doi.org/10.1080/02614369300390231
[20] Vikuk, A. L., Dabrowska, A., & Machnik, A. (2021). Responsible consumer and lifestyle: Sustainability insights. Sustainable Production and Consumption, 25, 91–101.
[21] Xue, L.-L., Shen, C.-C., Morrison, A., & Kuo, L.-W. (2021). Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. Sustainability, 13, 2781. https:// doi.org/10.3390/su13052781
Published
2024-10-31
Section
Articles
Copyright (c) 2024 Fransisca Mulyono, Nadia Novianty, Lisa Jolanda Catherine Polimpung
This work is licensed under a Creative Commons Attribution 4.0 International License.
