Analisis Pemasaran Telur Itik di Kecamatan Bathin II Pelayang Kabupaten Bungo

Abstract

ABSTRACT

This study aims to find out the marketing channels and marketing functions carried out by each duck egg marketing agency and analyze the marketing efficiency levels received by each duck egg marketing agency in Bathin II, the Bung Regency of North Sumatra. The study was conducted using the Survey method. Method The withdrawal of sample farmers was carried out proportionally with a sampling of 25% of the total duck farmers from 2 selected villages (Pelayang and Talang Silungko Villages). Whereas for marketing institutions involved in marketing activities obtained from information on farmers who are sampled, this is called snowball sampling. Data analysis in this study includes channel analysis and marketing functions and marketing efficiency of duck eggs.

The results showed that the marketing channels of duck eggs in Bathin II Pelayang Subdistrict, Bungo Regency, consist of 3 channels where channel I: Duck farmers sell duck eggs directly to consumers. Channel II: Duck farmers sell duck eggs to village retailers, then retailers sell to consumers and Channel III: Duck farmers sell duck eggs to collector traders and then the collecting traders sell to retailers and then forward to consumers. The marketing function carried out by breed marketing institutions includes exchange functions, physical functions and facility functions. The three channels of duck egg marketing in Bathin II Pelayang Subdistrict of Bungo Regency are efficient and channel I is the most efficient marketing channel compared to marketing channels II and III because channel I has a small marketing margin value of Rp 0, farmer's share value is 100% and marketing efficiency 0%.

Keywords: Efficiency, Marketing, Duck Eggs