MINAT MASYARAKAT MASYARAKAT GUNUNG TOAR TERHADAP PEMBUKAAN REKENING PROSES BUREKOL (BUKA REKENING ONLINE) MELALUI MOBILE BANKING PADA BANK SYARIAH MANDIRI CABANG TELUK KUANTAN

Abstract

This research is motivated by the very rapid development of information technology in the world. With the many internet users who also encourage the business world to be more advanced and developing. The internet is a medium for sales and purchase transactions. The development in this all-digital world is marked by the widespread use of cellular telephones, which are more commonly referred to as smartphones. So with this a sharia banking service has emerged recently with the opening of a digital era account. This study aims to determine the interest of the people of Mount Toar in opening a Burekol process savings account at Bank Mandiri Syariah Teluk Kuantan. The population in this study was a field study of the people of Gunung Toar District according to the job classification of 535 samples. And the author only took 41 people as a sample. The sampling technique was incidental sampling. And the data collection techniques used were observation, interviews, questionnaires, and documentation. The data were analyzed descriptive qualitative using the percentage formula. The results of this study indicate that the interest of the Gunung Toar community towards the Burekol Process Account Opening (Opening an Online Account) is in the low category as indicated by the number 21.95%. And the factors for the Gunung Toar community to open an online account at Bank Mandiri Syariah Mandiri Teluk Kuantan are Cultural Factors, Social Factors and Facility Service Factors. While the inhibiting factor is the Motivation Factor that the public does not understand about opening an online account due to the lack of promotion carried out by Islamic banking.