PENGARUH PENGETAHUAN MASYARAKAT KUANTAN TENGAH TERHADAP TABUNGAN GIRO DI BANK BRI SYARIAH KCP KUANSING A. YANI

Abstract

Knowledge is a change in individual behavior that comes from experience, interest is a motivation that encourages people to do what they want if they are free to choose. Demand Deposits are a Sharia Bank funding product in the form of deposits from customers in the form of checking accounts while Bank Bri Syariah is a great potential for the financial business based on the principles of Islamic banking. This study aims to influence the knowledge of the central Kuantan community on their interest in using current accounts at Bank Bri

Syariah.

This research was conducted in the community of Central Kuantan. The population of this study amounted to 8,585 and the author only took 50 people for the sample, the data collection technique was nonprobability sampling for the data collection techniques used were observation, interviews, questionnaires and documentation and the type of research used in this study. quantitative.

From the results of this study it can be concluded that the description of the knowledge of the central Kuantan community on current account savings products at Bank Bri Syariah KCP Kuansing A. Yani can be said to be good because the Central Kuantan people know about current account savings at Bank Bri Syariah KCP Kuansing A. Yani. For the interest of the Central Kuantan people in current account products at Bank Bri Syariah KCP Kuansing A. Yani, there are those who are interested in using current accounts at Bank Bri Syariah KCP Kuansing A. Yani. Meanwhile, the influence of the knowledge of the Central Kuantan people on the interest in using current accounts at Bank Bri Syariah KCP Kuansing A. Yani is the effect of 0.184 while the constant is 13,686.