MINAT DUAL BELI MASYARAKAT SEI JERING TERHADAP PRODUK TABUNGAN EMAS LOGAM MULIA PT PEGADAIAN (UPC) SEI JERING TELUKKUANTAN

Abstract

This research was conducted at PT Pegadaian UPC Sei Kuantan Bay. This study aims to determine the interest of people buying and selling sei jering on precious metal gold savings products at PT pawnshop (UPC) Sei jering Teluk Kuantan. This type of research is a descriptive study with a quantitative approach. This research is a field research or field research that is by examining directly on the object under study. The object of this research is the Teluk Kuantan community. The data collection method is by observation, interview, the method with the percentage formula. In this study, two independent variables, namely buying and selling and independent variables, namely gold savings. The results of this study indicate that there is a positive and significant influence between people's buying and selling interest in precious metal gold savings products. This can be seen from the average formula performed on the percentage formula 30.80.On this occasion the authors suggest that employees / employees can increase socialization to the community in the Teluk Kuantan. In order to increase public interest in this precious metal gold savings product.