MINAT MASYARAKAT KECAMATAN SENTAJO RAYA TERHADAP INVESTASI LOGAM MULIA DI PT. PEGADAIAN TELUK KUANTAN DENGAN AKAD MURABAHAH

Abstract

Interest is an attitude that continues to turn someone’s attention away so that itbmakes him selective about the object of his interest.then interest is a feeling which states that an activity, job or object is valuable or meaningful to the individual. Then it is also said that interest is a state of motivations, or a set of motivations, which guide behavior in one direction.

This study aims to determine the interest of the people of sentajo raya sub-district towards precious metal invesmwent at PT. pawnshop teluk kuantan. This study uses a sample of 44 people/customers. Data collection by observation, interviews, questionnaires and documentation.

Based on research results, public interest in gold invesment in PT. Pawnshop teluk kuantan is quite high, amounting 79% of the number of respondents because precious metal invesment is profitable, is a safe invesments alternative, invesment opportunity whit low risk of loss, high selling value. It’s just that there are still many people/customers who have never participated in investing in gold/precious metals. The reason is that there are still many people who do not understand/do not know about gold or precious metal invesment products, that is 29% of the respondents knew and 71% of the respondents did not know about presious metal invesment in PT. Pawnshop teluk kuantan.