STRATEGI PEMASARAN PADA PRODUK PEMBIAYAAN PRA PENSIUN DI BANK SYARIAH INDONESIA KCP KUANSING A.YANI

Abstract

By carrying out marketing activities that are more targeted and efficient, Bank Syariah Indonesia will be able to face stiff competition and it will be easier to attract people to join the company. So this will have an impact on increasing the number of customers at Bank Syariah Indonesia KCP Kuansing A. Yani. This study used  sample of 2 employees, 1 Head of Marketing and 1 Marketing person. For collecting the data, the writer used, interviews, documentation, and for analyzing the data, the writer used the results of interviews with the aim of explaining the real situation. From the results of research and discussion on Marketing Strategy for Pre-Retirement Financing Products at Bank Syariah Indonesia KCP Kuansing A.Yani, it can be concluded as follows: The Marketing Mix itself includes Product, Price, Promotion, Place, People, Process, Physical Evidence. Pre-Consumer Retirement Products offer financing flexibility to customers so that customers are free to determine their financing goals. The supporting factors are lower margins and the coverage of Indonesian Islamic Banks is wider, and the inhibiting factors are that the product is not superior, the database of an agency not loyal, and promotions through social media have not been too active, and how to overcome these obstacles by favoring the product so that prospective customers are increasingly convinced to join and strengthen relationships with relevant agencies, as well as carry out promotions.