PENGETAHUAN MASYARAKAT KECAMATAN KUANTAN TENGAH TERHADAP PRODUK ARRUM HAJI DI PT. PEGADAIAN UPC. TELUK KUANTAN

Abstract

This research is motivated by the development of financial institutions in KuantanSingingi Regency, which currently have several financial institutions, both bank financial institutions and non-bank financial institutions. One of the financial institutions in KuantanSingingi Regency is PT. Pegadaian UPC.Teluk Kuantan.

This study aims to determine the knowledge of the people of Central Kuantan District on Arrum Haji products at PT. Pegadaian UPC. TelukKuantan and what factors influence people's knowledge of Arrum Haji products at PT. Pegadaian UPC. TelukKuantan. This research is a field research research, namely research that examines directly on the object to be studied, the focus of the research used is a qualitative descriptive approach. The population in this study was the people of Central Kuantan District, amounting to 49,286 and the authors set a sample of 44 people. Data collection techniques used are observation, interviews, questionnaires and documentation. This study uses data analysis techniques with the percentage formula: P = F/N × 100%.

The results of this study indicate that the knowledge of the people of Central Kuantan District on Arrum Haji products at PT. Pegadaian UPC. TelukKuantan is included in the fairly high category with a percentage of 48.17%. Factors that influence the knowledge of the people of Central Kuantan District on Arrum Haji products at PT. PegadaianUPC.TelukKuantan is Education, Mass Media Information and Environment