TINGKAT PENGETAHUAN MASYARAKAT KECAMATAN SENTAJO RAYA TERHADAP PRODUK TABUNGANKU DI BANK SYARI’AH INDONESIA KCP KUANSING A. YANI

Abstract

There are still many people who do not understand and do not have knowledge of my savings product which is a deposit at Bank Syari'ah Indonesia KCP Kuansing A. Yani. this. So they still feel it is a new thing, however, especially the people of Sentajo Raya District, Kuantan Singingi Regency have tried to understand and explore by becoming a customer of the Tabunganku product.

This study uses a population of 45 citizens of the Sentajo State Community, Sentajo Raya District with Nonprobability Sampling, a sampling technique that provides equal opportunities for each member of the population to be selected as samples. Data collection techniques are carried out by observation, questionnaires (questionnaires), interviews and documentation, while data analysis uses descriptive qualitative techniques, namely research procedures that produce descriptive data in the form of written or spoken words from people or observable behavior.

From the results of the study, it can be concluded that the level of knowledge of the people of Sentajo Raya Sub-district on TabunganKU Products at Bank Syari'ah Indonesia KCP Kuansing A. Yani is still categorized as Low because of 45 respondents only 53.33% of respondents (21 people) have a level of knowledge about the product. TabunganKu, while 46.67% of respondents (21 people) do not know about it.

Factors that affect the level of knowledge of the people of Sentajo Raya Sub- district towards TabunganKU Products at Bank Syari'ah Indonesia KCP Kuansing A. Yani, namely the lack of public awareness to recognize Islamic banks, lack of knowledge, low education, inappropriate work and social culture and economy, customs and traditions