PENGETAHUAN DAN MINAT MASYARAKAT DESA SAWAH KEC.KUANTAN TENGAH TERHADAP PRODUK RAHN TASJILY TANAH (DI PEGADAIAN UPC TALUK KUANTAN)

Abstract

This researcher is in the background by the developments Pegadaian in the city of Taluk Kuantan. Taluk Kuantan generally has a large number of people who are muslim with a large income.

This study aims to determine the knowledge and interest of the sawah Kec. Kuantan Tengah village community towards the Rahn Tasjily Tanah product and the factors that cause public knowledge and interest in the Rahn Tasjily Tanah product in the Pegadaian UPC Taluk Kuantan .

The population in this study was the Sawah Kec. Kuantan Tengah village community, amounting to 2,569 people and only 44 people were taken as samples. The sampling technique was nonprobality sampling and the data collection techniques used were questionnaires, interviews, and documentation. The data were analyzed in a descriptive qualitative manner using the percentage formula.

From the result of this study it can be concluded that the knowledge and interest of the people of Sawah Kec. Kuantan Tengah towards the product of Rahn Tasjily Tanah in UPC Taluk Kuantan Pegadaian is in the low category which is indicated by the number 2,28%. There are two factors causing the lack of knowledge and public interest in the Rahn Tasjily Tanah product, namely external factors or external factors that cause external factors, namely the lack of public knowledge of the Rahn Tasjily Tanah product. And internal factors or internal factors that cause internal factors, namely the lack of promotion of the Rahn Tasjily Tanah product to the community by Pegadaian.