STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH NASABAH PRODUK TABUNGAN QURBAN DI PT. BPRS BERKAH DANA FADHLILLAH AIR TIRIS
Abstract
The Qurban Savings Product is one of the fundraising products. The qurban savings use the wadiah contract and do not get profit sharing. However, as the banking sector develops in Indonesia, there is a need for marketing to face competitors, especially the Qurban Savings Product. The importance of marketing is carried out in order tomeet the needs and desires of the community for a product or service.
The problem examined in this study is how the marketing strategy in increasing the number of qurban savings product customers at PT. BPRS Berkah Dana Fadhlillah and how to review marketing strategies in increasing the number of qurban savings product customers at PT. BPRS Blessings Dana Fadhlillah. This research is a field research conducted from 20 March 2020 to completion. The research area is carried out at PT. BPRS Blessings Dana Fadhlillah. Which is located at Jalan Pekanbaru-Bangkinang Km. 50 Air Tiris, Kampar District, Kampar Regency-Riau, the data collection techniques that the writer uses are observation, interview and documentation study. From the research results that the marketing strategy in increasing the number of qurban savings product customers at PT. BPRS Blessings Dana Fadhlillah. in marketing qurban savings products that are more emphasized in marketing are promotions, prices, products. and in marketing qurban savings products using sharia principles, namely wadiah. Wadiah qurban is a sacrifice for sacrificial animals, which will be sacrificed on the day of qurban. and can only be taken when doing qurban worship. apart from that PT. BPRS Berkah Dana Fadhlillah also provides other bank services. Constraints faced by marketing strategies in increasing the number of qurban savings product customers at PT. BPRS Blessings Dana Fadhlillah Air Tiris, namely, the attractive promotions carried out by the bank PT. BPRS Blessings Fadhlillah Funds to the Water Tiris Community. so that less interest from the people of Air Tiris. to save qurban savings products at PT. BPRS Blessings Dana Fadhlillah.
