MINAT MASYARAKAT DESA TERATAK AIR HITAM TERHADAP PRODUK PEMBIAYAAN PAKET MASA DEPAN DI BTPN SYARIAH KCP PEKANBARU
Abstract
This research is motivated by the existence of Bank BTPN Syariah KCP Pekanbaru which operates in Teratak Air Hitam Village, Sentajo Raya District with meetings every Wednesday twice a month, has launched a new product namely Future Package Financing Products that is given to a group of women trying to change their lives who have not be able to influence the interest of Teratak Air Hitam’s community to future package financing products in BTPN Syariah KCP Pekanbaru. The formulation of the problem in this research is how the interest of the people of Teratak Air Hitam Village in the future package financing products at BTPN Syariah and what are the driving factors and obstacles for the interest of the people of Teratak Air Hitam Village in the future package financing products at BTPN Syariah.
This study purpose to know how the interest of Teratak Air Hitam’s community to future package financing products in BTPN Syariah and also to determine the supporting and inhibiting factors that influence the interest of Teratak Air Hitam’s community to future package financing products in BTPN Syariah. It was qualitative research. In this case writer trying to collect data and classify into two data group, that is Qualitative Data and Quantitative Data. Qualitative data described by words or sentences, and Quantitative data presented by numbers grouped to reach conclusions.
Based on the data, the writer found that supporting factors that influence the interest of Teratak Air Hitam’s community to future package financing products in BTPN Syariah are easy requirements, easy disburment of fund’s procedure, and easy installment payment. The writer also found that inhibiting factors that influence the interest of Teratak Air Hitam’s community to future package financing products in BTPN Syariah are economic conditions, time availability, complicated installment payment’s procedure, and incompleted information.
