ANALISIS PENERAPAN STRATEGI ADVERTISING (IKLAN) DALAM PENGHIMPUNAN DANA ZAKAT PADA BADAN AMIL ZAKAT NASIONAL (BAZNAS) KABUPATEN KUATAN SINGINGI

Abstract

This research aims to determine advertising strategies in collecting zakat funds at the National Amil Zakat Agency (BAZNAS) Kuantan Singingi Regency. This research is a qualitative research. Data collection techniques use observation, interviews and documentation techniques. The results of this research show that the advertising strategy in collecting zakat funds at the National Zakat Amil Agency (BAZNAS) Kuantan Singingi Regency is: Mission strategy, which distributes quarterly elderly consumer aid. Money strategy, Message strategy, namely electronic media and print media, measurement strategy, is a program that can increase muzzaki in zakat with a figure of 10,000,000,000 billion in fourth position in Riau. With the strategy used and programs that are already running, it has increased muzzaki in zakat and increased muzzaki's awareness about the obligation to pay zakat and created public trust to increase towards BAZNAS.