IMPLEMENTASI KEBIJAKAN PEMERINTAH DAERAH DALAM PENATAAN REKLAME DI KOTA TELUK KUANTAN KABUPATEN KUANTAN SINGINGI

Abstract

The problem that occurs in Teluk Kuantan City, Kuantan Singingi Regency is that there are still many advertisements that are not in accordance with the appropriate place according to the Kuantan Singingi Regency Regional Regulation, where the installation of advertisements in Teluk Kuantan City is not allowed if the installation is at a road corner or interferes with road users. The purpose of this study was to determine the local government policy in arranging advertisements in Teluk Kuantan City. The method used is the Descriptive Qualitative method. Data collection techniques are obtained from the results of observations, interviews, and documentation. Data analysis uses data collection steps, data analysis and drawing conclusions. The results of this study show that the implementation of local government policies in the arrangement of advertisements in Teluk Kuantan City, Kuantan Singingi Regency has been running well, but there are still advertisements that do not have permits or do not pay taxes because most of the installation period has passed the specified period.