STRATEGY OF THE DEPARTMENT OF CULTURE AND TOURISM OF KUANTAN SINGINGI DISTRICT IN INCREASING TOURISM ATTRACTION AT THE TRADITIONAL PACU JALUR FESTIVAL AS THE CHARISMA OF THE NUSANTARA EVENT IN 2024

Abstract

The purpose of this study was to determine the Strategy of the Kuantan Singingi Regency Culture and Tourism Office in increasing tourist attractions at the traditional pacu Jalur Festival as a charismatic Nusantara event in 2024. The formulation of the problem in the study is How is the Strategy of the Kuantan Singingi Regency Culture and Tourism Office in Increasing Tourist Attractions at the Traditional Pacu Jalur Festival as a Charisma Nusantara Event in 2024. The sampling technique for the respondent elements of the Kuantan Singingi Regency Culture and Tourism Office used the purposive sampling technique. The data analysis used is quantitative descriptive, which is a method used to analyze data by describing or depicting data collected in full about a condition or problem that occurs in the research object as it is. The results of this study indicate that the Strategy of the Kuantan Singingi Regency Culture and Tourism Office in increasing the attraction of the Traditional Pacu Jalur Festival is quite good in involving the community through Pokdarwis, cultural preservation, and environmental education. However, overall this strategy is still considered less than optimal, because it has not been maximized in utilizing digital media, infrastructure development, cross-sector collaboration, and strengthening the community's creative economy.