PENGARUH PROMOSI TERHADAP PENGETAHUAN MASYARAKAT TENTANG BANK BRI SYARIAH KCP KUANSING (STUDI KASUS: KELURAHAN SUNGAI JERING KEC. KUANTAN TENGAH KAB. KUANTAN SINGINGI)

Abstract

This research was conducted at KCP Kuansing Bank BRI Syariah, which is located at Ahamd Yani No.32, Teluk Kuantan promotion market, which was carried out by BRI Syaria, it could be said to be diverse but not all promotion methods carried out by BRI Syariah such as banners, billboards had not been found by the publicin the public places. The approach used in this research was quantitative with descriptive format because it aims to explain and tell various situations or conditions or various variables. The population in this reasearch were the societyof sungai jering subdistrict, amounting to 5.304 people, and the authors took a sample of some people who were seventeen years old and above, amounting to 44 people using the slovin formula. Promotion had a positive and significant effect on the knowledge of the Kelurahan Sungai Jering community. It was indicated by Ttabel value of 2,906 which means the tubular count (2,906 > 2,018) with a significant level (0,006 < 0,05)