PENINGKATAN PEMAHAMAN GROOMING SERVICE MELALUI PELATIHAN BERBASIS PRETEST DAN POSTTEST PADA KARYAWAN SUWEGER INDONESIA
Abstract
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan penerapan standar grooming service pada karyawan PT Sinergitas Indonesia Muda, perusahaan yang bergerak di bidang industri makanan dan minuman (food and beverage/F&B) serta menaungi merek Suweger Indonesia. Berdasarkan observasi awal, ditemukan bahwa sebagian karyawan belum menerapkan standar grooming secara konsisten, yang dapat memengaruhi citra pelayanan di mata konsumen. Penampilan yang baik merupakan bagian integral dalam memberikan pelayanan prima, khususnya di sektor F&B yang sangat bergantung pada interaksi langsung antara karyawan dan pelanggan.
Pelatihan diikuti oleh 55 orang karyawan dari 15 outlet yang tersebar di wilayah Surabaya dan Sidoarjo, antara lain Keputih, Semolowaru, Banyu Urip, Rungkut, Lidah Wetan, Ketintang, Kebraon, Pogot, Rajawali, Tambakrejo, Sedati, Wadung Asri, Gubeng, Pandegiling, dan Manukan. Kegiatan dilaksanakan dengan metode edukatif dan partisipatif melalui pemberian pretest, pelatihan interaktif mengenai standar grooming service, dan posttest guna mengukur efektivitas pelatihan.
Hasil evaluasi menunjukkan adanya peningkatan skor pada sebagian besar peserta setelah mengikuti pelatihan. Hal ini membuktikan bahwa pendekatan pelatihan berbasis pretest dan posttest mampu memberikan dampak positif terhadap pemahaman peserta mengenai pentingnya menjaga penampilan profesional. Kegiatan ini diharapkan dapat menjadi langkah awal dalam membangun budaya pelayanan berbasis standar operasional prosedur (SOP) yang konsisten dan berkelanjutan di seluruh outlet Suweger Indonesia.
Downloads
References
M. T. Härtel and A. Ashkanasy, "Grooming, appearance, and leadership perception in the service industry," Journal of Service Management, vol. 31, no. 4, pp. 621–638, 2020.
H. Wang and J. Wang, "Enhancing employee grooming through participatory training in hospitality services," International Journal of Hospitality Management, vol. 88, pp. 102517, 2020.
R. M. Kim and Y. K. Jang, "The effect of employee appearance and service orientation on customer loyalty in casual dining restaurants," Journal of Foodservice Business Research, vol. 24, no. 1, pp. 1–17, 2021.
A. Sabuncuoğlu and E. Doğan, "A Study on the Role of Training in Enhancing Service Quality: Evidence from the Hotel Sector," Procedia – Social and Behavioral Sciences, vol. 232, pp. 664–671, 2022.
M. I. Alshaibani and Y. Bakir, "Impact of customer perception of employees’ grooming on satisfaction and revisit intention," Journal of Retailing and Consumer Services, vol. 60, pp. 102501, 2021.
N. K. Martin, "Using role-playing to promote soft skills in F&B training: A case study," International Journal of Training Research, vol. 19, no. 2, pp. 112–125, 2021.
P. S. Raval and A. Singh, "Pretest-posttest evaluation method in vocational skill training: A robust tool for outcome measurement," Evaluation and Program Planning, vol. 85, pp. 101903, 2022.
M. G. Plaskoff, "Employee engagement and the culture of grooming in service-based organizations," Human Resource Development International, vol. 24, no. 3, pp. 272–288, 2021.
Copyright (c) 2025 Dermalia Putri Rahmawati, Dimas Nugroho Dwi Seputro
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License which permits unrestricted use, distribution, and reproduction in any medium. Users are allowed to read, download, copy, distribute, search, or link to full-text articles in this journal without asking by giving appropriate credit, provide a link to the license, and indicate if changes were made. All of the remix, transform, or build upon the material must distribute the contributions under the same license as the original.
