Examining User Privacy and Trust in the Lazada Application Through the Lens of the Theory of Planned Behavior

Theresia Cilcilia Saragih; Tri Suratno; Dewi Lestari

doi:10.36378/jtos.v8i1.4482

Theresia Cilcilia Saragih Fakultas Sains dan Teknologi, Universitas Jambi
Tri Suratno Fakultas Sains dan Teknologi, Universitas Jambi
Dewi Lestari Fakultas Sains dan Teknologi, Universitas Jambi

DOI: https://doi.org/10.36378/jtos.v8i1.4482

Abstract

The results of decision making play an important role in achieving a goal in solving certain problems. Decision making process requires data or supporting evidence that can be used as a guide for the selection of solutions based on available alternatives, to produce choices that can increase productivity. Multi Criteria Decision Making (MCDM) method for the analysis of research data namely SMART, TOPSIS, and AHP. The three methods are tested, because each MCDM method has a different way of working or algorithm, so it is necessary to experiment with certain cases. This study aims to determine the performance of the SMART, TOPSIS, and AHP methods with a case study of selecting of tobacco land recommendations. The application of three MCDM methods for alternative analysts of prospective tobacco land based on testing to determine the accuracy of comparing the results/output of the system with expert recommendation solutions using a sample of 10 tobacco land that produce priority/ranking for tobacco land recommendations, shows that the performance of the three methods produces priority selection results different, with an accuracy of SMART 80%, TOPSIS 80%, and AHP 70%.

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