Factors Influencing the Acceptance of Ferizy E-Ticketing Application Based on UTAUT2 Model
Abstract
The advancement of information technology has accelerated digital
transformation in many sectors, including maritime transportation. One
notable result of this transformation is the development of the Ferizy
application, an online ticket booking platform introduced by PT ASDP
Indonesia Ferry. Despite its innovation, users continue to encounter technical
challenges and insufficient access to information. User feedback has
highlighted issues such as incomplete information and booking process
errors. This research aims to explore the factors influencing the acceptance of
the Ferizy application by applying a modified UTAUT2 model.
The study incorporates two additional variables, Trust and Word of
Mouth, into the UTAUT2 framework. A quantitative research methodology
was employed, using SEM-PLS analysis on initial data collected from 522
Ferizy users, which was later refined to 442 valid responses. The analysis
demonstrated that Word of Mouth and Price Value have a significant impact
on users' Behavioral Intention, which, in turn, strongly influences actual Use
Behavior. On the other hand, variables such as Effort Expectancy,
Facilitating Conditions, Performance Expectancy, Social Influence, and Trust
were found to have no significant effect on Behavioral Intention. These
results offer valuable insights for both users and developers, enhancing the
understanding of the factors that influence the acceptance of the Ferizy
platform
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