UI/UX Design Development on the Fresh Bocon Web with the Design Thinking Method to Optimize the Fresh Fish Agent Business in Kotanegara Village
Abstract
Kotanegara Village, fresh fish agents still tend to use traditional methods in carrying out their operations, such as manual recording and word-of-mouth promotions, Manual processes that are still relied on often lead to recording errors, delivery delays, and customer dissatisfaction. This further emphasizes the importance of developing web-based technologies to support their businesses. Limited understanding of technology and lack of access to easy-to-use digital platforms are one of the main factors The application of the design thinking method has proven to be effective in producing interface designs and user experiences that suit the needs of local customers, especially for fresh fish agents in Kotanegara Village. Through the stages of empathize, define, ideate, prototype, and test, this method is able to identify key problems in traditional businesses, create innovative web-based solutions, and test and optimize prototypes until they are ready for implementation. The result is a UI/UX design that improves operational efficiency, provides a better customer experience, and supports the digital transformation of the business, thereby driving business growth and competitiveness of fresh fish agents.
Downloads
References
A. A. Anwar, et al. (2022). UI/UX Development in the Buana Online Course Application Using the Design Thinking Method (Case Study: Buana Perjuangan University Karawang). Intecoms: Journal Of Information Technology And Computer Science, Vol. 5, No. 2, 119-124.
D. W. Ramadhan, & et al. (2019). Time Excelindo's Website Usability Testing Using System Usability Scale (Sus) (Case Study: Time Excelindo's Website). Scientific Journal of Informatics Research and Learning, Vol. 4,, 139–147.
D. Haryuda, et al. (2021). UI/UX design uses a web-based design thinking method at Laportea Company. Scientific Journal of Applied Information Technology (Jitter), Vol. 8, No. 1, 111–117.
D.School, Hasso Plattner Institute Of Design At St. (2010). An Introduction To Design Thinking: Process Guide . Stanford University.
Dumalang, J. M, & et al. (2023). Designing UI/UX of a mobile-based food sales application for MSMEs in Manado City using the design thinking method. Scientific Journal of Informatics and Computer Science (Jima-Ilkom), 2(2), 41-52.
Elva, Y. (2016). Design of a web-based personnel information system at the Regional Civil Service Agency (BKD) using the php scripting language and MySQL database. Journal of Technology Vo.6, No.1.
George, C. A, & et al. (2024). The implementation of an e-commerce website for the sale of fufu skipjack fish using wordpress at the Tanta Elen Skipjack Skipjack Shop. Journal of Integrated Digital Economics & Business, 1(1), 67-78.
Gymnastiar, A., & et al. (2025). Designing UI/UX of an Android-based cleaning service application using the Figma application. Technology And Informatics Insight Journal, 92-103.
Hermandra, A. D., & Anofrizen, A. (2016). Development of Practical Work Information Systems (Case Study: Department of Information Systems of Uin Suska Riau). Scientific Journal of Information Systems Engineering and Management, 2(1}, 11-14.
Khairy, M. S., & Firmansya, G. G. (2022). Application of Design Thinking in the Design of the Ui/UX Marketplace of the "Harvest-Harvest" Supply Chain System. Jip (Journal of Polynetic Informatics) Volume 8, Issue 3, , 39-44.
M. Raschintasofi , & H. Yani, . (2023). Ui Ux Design of Mobile-Based and Website Learning Management System Applications Using the Design Thinking Method,. Journal of Technology and Information Systems Management (JMS), Vol. 3, No. 1.
Martanti, A. (2025). Ui/UX Design of Herbal Recipe Application and Market Place Platform of Herbal Medicine Fresh. Echnology And Informatics Insight Journal, 39-57.
Murdiani, D, & Hermawan, H. (2022). Comparison of Waterfall and RAD (Rapid Application Development) Methods in Information System Development. Journal of Information Technology, 6(1), 14-23.
Mursyidah, A, & et al. (2019). User Interface Design of Public Service Procedure Information System Using Design Thinking Method (Case Study: Faculty of Computer Science, Universitas Brawijaya). Journal of Information Technology and Computer Science Development, 3(4), 3931-3938.
Nababan, M. S., & Kuswanto, H. (2025). Web-based UI/UX Design with the Design Thinking method at the Bekasi Fish Farm Fish Seed Shop. Jati (Student Journal of Computer Engineering).
Prasetiyo, S. M., & D. (2022). Designing the UI/UX website for selling ornamental fish at the Aw Aquascape store uses the Keep It Simple method. Journal of Multidisciplinary Science, 1 (6),, 992–995.
Profession, D. E, & Henderi, H. (2018). Analysis and design of personnel information systems using Unified Modeling Language (UML). E-Journal of Information Systems and Information Technology, 7(1), 22-33.
Rafansya, M. R. (2024). Analysis of UI/UX design for slow living applications with a design thinking approach. (Doctoral Dissertation, Islamic University of Indonesia).
S. Salsabilah, et al. (2022). UI/UX analysis of Laundry website design using the Human Centered Design and User Experience Questionnaire method. Journal of Informatics Media Budidarma, Vol. 6, No. 1, 720–727.
Sagita, A., & et al. (2024). Design of a design thinking-based website for the Parung Bogor Ornamental Fish Market. Journal of Community Justice.
Sumiati, S, & et al. (2023). Research and Development (R&D) Design of Islamic Religious Education. Fikruna: Scientific Journal of Education and Society, 6(1), 1-21.
Tifani, N., & Solehatin. (2024). Development of the Ui Ux Landing Page Landing Page SFV (Smart Fisheries Village) Website by Applying the Design Thinking Method. Informatics For Educators And Professionals : Journal Of Informatics, 44-53.
Tristiaratri, A. (2018). Comparison of the User Interface of the Mobile Application for Online Flight Ticket Booking with Design Thinking. Journal of Information Technology and Computer Science Development II(6), 2113-2120.
Valerry, A, & et al. (2024). Visual design optimization for increased conversion rates on digital platforms. Adi Digital Business Interdisciplinary Journal, 5(2), 64-71.
Widiatmoko, D. T. (2022). Prototype UI/UX Design Mobile-Based Flower Seed Quality Determination Application Using the Design Thinking Method (Case Study of Pt Selektani. Aiti: Journal of Information Technology, Vol. 19 No 2, 120-136.
Copyright (c) 2025 Nelson Oktorija, Dedi Haryanto, Jimmie
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License which permits unrestricted use, distribution, and reproduction in any medium. Users are allowed to read, download, copy, distribute, search, or link to full-text articles in this journal without asking by giving appropriate credit, provide a link to the license, and indicate if changes were made. All of the remix, transform, or build upon the material must distribute the contributions under the same license as the original.
