ANALISIS MINAT MASYARAKAT MUSLIM DANAU BINGKUANG KAMPAR TERHADAP PRODUK DEPOSITO DI BPRS BERKAH DANA FADHLILLAH KAMPAR

Abstract

Currently, the Islamic banking sector is getting a lot of attention from the government, because this sector can affect the welfare of the people and the pace of growth of the country's economy. One way sharia banking in supporting the pace of economic growth is by raising public funds through savings. Savings products that are being developed and offered by Sharia banks are mudharabah deposit savings. Because public awareness to invest their money in sharia banks through mudharabah deposit savings is high.

This research aims to find out the interest of the Muslim community of Bingkuang Kampar Lake towards deposit products in BPRS Berkah Dana Fadhlillah Kampar. The population in this study is field research on the Muslim community of Danau Bingkuang who became a customer of deposit products in BPRS Berkah Dana Fadhlillah Kampar as many as 112 samples. Sampling techniques by means of population research where if the subjects are large can be taken 10-15%, and the authors take 11% of the population.  And the data collection techniques used are observations, interviews, questionnaires and documentation. The data is qualitatively descriptive by using a percentage formula.

The results of this study that the interest of the Muslim community of Bingkuang Kampar Lake towards deposit products in BPRS Berkah Dana Fadhlillah Kampar belongs to the high category shown by the figure of 70%. And the driving factors of the interest of the Muslim community of Bingkuang Lake towards deposit products in BPRS Berkah Dana Fadhlillah Kampar are (1) location/ location, (2) in accordance with Islamic law, (3) promotion from friends / relatives, (4) service, (5) product quality, and (6) revenue sharing. While the inhibitory factor is a marketing strategy that is still not effective where currently the marketing strategy has not touched the existing technology at this time.