ANALISIS STRATEGI PEMASARAN TAKAFUL DANA PENDIDIKAN (FULNADI) PADA PT. TAKAFUL KELUARGA RO RIAU AGENCY DI DESA SIMPANG RAYA KECAMATAN SINGINGI HILIR

Abstract

Abstract:

Fulnadi was an insurance program and savings withdrawal pattern appropiate with funding needs to the education fee when the children on the level kindergarten,elementary school, junior high school, until university level. This research used research field, the total of the population was 267, from the population researcher acquired 39 sample respondens was eased using slovin formula. The data was analyzed using precentage formula. Results showed that the marketing strategy carried out by the PT. Riau RO Family Agency’s Takaful in marketing the education fund takaful product could be categorized as low as 0%.  The factor why muslim followed fulnadi program because education was very important and education determined the success, whilst the inhibitor factor was there no close-in agent and the society also were not able to pay premium for a long-term.