ANALISIS STRATEGI PROMOSI YAN DILAKUKAN OLEH BANK BRI SYARIAH KCP KUANSING A.YANI DALAM MEMASARKAN PRODUK TABUNGANNYA (STUDI KASUS: KELURAHAN SIMPANG TIGA KEC.KUANTAN TENGAH KAB.KUANTAN SINGINGI)

Abstract

Abstrack:

This research is a field research that is by examinating directly on the object to be studied. This research approach used by researcher in this study is a qualitative descriptive approach. The study population was 3611 people from the Kelurahan Simpang Tiga Teluk Kuantan, the researcher took samples of some of the people who were twenty years old and above who had  44 people using the slovin formula. While the sample placement method uses simple random sampling techinique, which is random sampling. From this study it was explained that the marketing strategy carried out by Islamic bribery to the community of the Kelurahan Simpang Tiga in marketing their saving product was categorized as high namely 31,82% of respondents. Strategies carried out BRI Syariah in marketing savings products namely the distribution of respondents brochures with numbered 4 people with a percentage of 9,09%, door too door respondents totaling 10 people with a percentage of 22,73%, opening booths in villages 0 and who did not provide responses of 44 people with a percentage 68,18%.