ANALISIS KEUNTUNGAN PEDAGANG SAPI POTONG DI PASAR TERNAK SIMPANG RAYA KECAMATAN SINGINGI HILIR KABUPATEN KUANTAN SINGINGI

Abstract

ABSTRACT

This study was to determine the advantages beef cattle traders in the Market Animal Kingdom Kecamtan Singingi Simpang Hilir Regency Kuantan Singingi. These researches held on Wednesday 16th July and Wednesday 23 in July 2014 at the Livestock Market Simpang Raya Kecamtan Singingi Hilir Regency Kuantan Singingi. The data were analyzed using the computer program Exell. The average profit at the level of the market beef cattle livestock traders highway intersection is Rp 337 500 / head. The results of researches show that the business of merchants beef cattle market cattle intersection of highway is derived from the analysis of revenue cost ratio, the result of the analysis of R / C> 1 shows that total receipts obtained is greater than the total marketing costs incurred so that the business activities conducted by the merchant beef cattle in the livestock market worth a highway intersection.

Keywords: merchant, marketing, beef cattle.